"Digital is a core part of our strategy" -Rob Flaherty. "We've restructured pretty much everything. The idea that you have a department that thinks about the internet, and then a bunch of departments who think about everything else, I think that's kind of old, you know?... I mean, most of this election is being filtered through the prism of the internet in one way or another."
"The vice president has a lot of trust in young people. Specifically, Gen-Z" -Lauren Kapp. Experience in political communications used to matter a lot, but the key words in that sentence are used to. 'Usually, you work for years and years and years, and then people learn to trust your political intellect,' Flaherty says. 'Now you don't have to wait to become a gray-haired political consultant, to be able to have good judgment, have good ideas and be heard.'
#political-campaigns #digital-strategy #gen-z-influence #political-communication #influencer-marketing
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