Deirdre Lester and Ricardo Briceno emphasized that in today's marketing landscape, understanding generational differences is crucial for brands to effectively engage both younger audiences and older consumers.
At the Brandweek conference, the importance of tailoring marketing strategies to cater to the unique preferences of various generations was highlighted as a key challenge for modern brands.
#marketing-strategies #generational-differences #brandweek-2023 #c-suite-leadership #audience-engagement
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