"Advertising is undergoing a rapid transformation, driven by channels that offer addressable audiences at scale and personalized messaging in privacy-compliant ways," said the report.
"Gone are the days of simple banner ads; even the sponsored Instagram posts invading my feed have started to feel quaint," said The Atlantic.
"A big part of why the internet has become an adpocalypse is that this kind of targeted advertising is no longer reserved for the tech giants," said The Atlantic.
"Over the last decade, as media companies raced to introduce streaming services to compete with Netflix, they prized subscriber counts above all else," said The New York Times.
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