The brand has the power to bring return value to the creator by offering speaking opportunities, client introductions, and audience amplification, fostering a long-term relationship at minimal cost in time and energy.
Long-term relationships with creators result in reduced turnover, quick mobilization for timely content, and the establishment of brand authority through a diverse range of aligned voices.
The NFL emphasizes creating mutual value in creator relationships, offering 'money can't buy' opportunities and premium experiences to ensure a relational, non-transactional dynamic that encourages authentic sharing with audiences.
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