The Hague's ban is the first local legislation worldwide targeting high-carbon advertising, aligning with a global movement advocating against fossil fuel promotion.
The new law will eliminate fossil fuel advertisements from public view, including those for petrol, diesel, aviation, and cruise ships, starting next year.
Femke Sleegers remarked that previous efforts to regulate fossil fuel advertising were undermined by operator non-compliance, but The Hague's decision marks a bold step.
Thijs Bouman highlighted that fossil fuel advertisements normalize unsustainable practices, emphasizing the necessity for significant government investments to mitigate their harmful impacts.
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