The marketing campaign for Apple TV+'s 'Severance' cleverly uses public spectacles and social media to reflect corporate surveillance themes, delighting audiences and sparking conversation.
The ‘biotechnology’ company's parody LinkedIn account hilariously mimics corporate jargon and disingenuous positivity, reflecting a keen understanding of today's corporate culture and resonating with 21,000 followers.
The marketing stunt at Grand Central Station served as a live art piece, drawing attention to the show’s themes, while simultaneously garnering interest through viral social media engagement.
The clever interplay of performance art and social commentary through the marketing strategies for 'Severance' positions the campaign as a thoughtful critique of modern workplace dynamics.
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