The Golden Calf Of Addressability: Reevaluating The Foundations Of Digital Advertising | AdExchanger
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from AdExchanger7 months ago
Fear and doubt lead to misplaced trust in the golden calf, akin to digital advertising's blind faith in addressable targeting and attribution models.
AdExchangerhttps://www.adexchanger.com/marketers/the-golden-calf-of-addressability-reevaluating-the-foundations-of-digital-advertising-2/
Addressability's flaws mirror the golden calf's illogical veneration; industry's pursuit of the 'right person, right time, right message' overlooks consumer behavior complexity.
AdExchangerhttps://www.adexchanger.com/marketers/the-golden-calf-of-addressability-reevaluating-the-foundations-of-digital-advertising-2/
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#digital-advertising #addressable-targeting #consumer-behavior #industry-challenges
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