Revolut could be earning a "proper chunk" of its overall revenue from targeted advertising.
The internal goal is to earn 300 million euros ($374 million) by 2026. "We want people to have a daily routine: You check your Instagram, you check your emails and you check your Revolut," Le Nel says.
Recent MediaRadar data suggests the Chinese ecommerce platform spent more than $46 million on social advertising between January and March this year, with 98% of that budget going to Facebook.
But despite anecdotal accounts of brands losing in head-to-head CPM battles with Temu on Meta, not everyone is convinced it's affecting Meta's CPMs broadly. Temu's ads "are likely competing at the long tail of impressions," says investor and analyst Eric Seufert.
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