Musk's decision to sue the WFA and advertisers is grounded in hypocrisy and entitlement, not freedom of speech.
Brand safety has become polarized, politicized, and weaponized, leading to false friction between brand safety and freedom of speech.
Advertisers have the opportunity to reclaim control and redefine 'brand safety' to better reflect their expectations.
GARM stopped being a coalition of marketers, for marketers, and other industry watchdogs like TAG have shown instances of loose brand safety enforcement.
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