Our mission at Influencer is to build meaningful relationships between brands and creators
Taking time to understand statistics around increased screen time or app popularity has allowed us and our clients to make informed decisions around how to pivot their campaigns, as opposed to cancelling or postponing them.
By changing campaign objectives and messaging, we have been able to successfully run influencer marketing campaigns without being insensitive or naive to the situation.
For example, changes might include fashion brands focusing on e-commerce sales as opposed to footfall.
#brand-relationships #consumer-behavior #campaign-strategies #pivoting-strategies #influencer-marketing
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