The article addresses the current state of the advertising industry during President Trump's second term, touching on the evolving role of influencers and creators as brands seek to stand out. It also highlights the complexities surrounding diversity, equity, and inclusion (DEI) as brands navigate shifting expectations. Additionally, it notes the optimistic outlook among marketers, with close to half of them believing that advertising budgets will increase in 2025, indicating a potential shift towards more innovative and varied advertising strategies.
"Influencers and creators are seeing more ways to expand beyond Super Bowl ad opportunities this year as more brands and content partners look to differentiate from the crowd."
"Amidst changes to the DEI landscape, brands and marketers say it's a complicated matter."
"Marketers have big expectations for ad spend this year - just short of half of marketer pros said they agree advertisers will spend more in 2025."
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