"The barriers to entry have been removed. You can get a critical mass of fans and build an aesthetic for your brand quite quickly. Making it stick is more difficult." - Daniela Morosini
"It's the ones that are maybe growing a little bit slower, not having this initial huge rush and then a massive drop-off, that ultimately thrive." - Daniela Morosini
"You go on TikTok, and there are 50 brands fighting for your attention. You go to Sephora, there's another 50... By focusing on steady, intentional growth, brands are better equipped to stand out." - Daniela Morosini
"In a saturated market, having a knowledgeable and authentic founder can differentiate a brand and build trust with consumers." - Daniela Morosini
#beauty-industry #sustainable-growth #influencer-marketing #brand-differentiation #market-saturation
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