The article discusses the advantages of affiliate marketing as a strategy for businesses and influencers. Unlike traditional paid advertising that requires upfront investment, affiliate marketing ensures that payouts are only made when actual sales occur. This model allows brands to tap into the influencer marketing space with minimal financial risk, while providing creators with a passive income stream. The process involves brands distributing custom affiliate links to creators, who then promote these links across their platforms, driving conversions and earning commissions based on sales generated through their promotions.
Affiliate marketing is a model of partnership between a brand and a creator with potential benefits for both parties, tied directly to sales.
It allows brands to access influencer marketing's power with minimal financial risk, benefiting both the brand and the creator.
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