Research shows male consumers perceive fewer progressive portrayals in ads, with younger men more negatively responding to traditional depictions. Ad strategies should align with their emotions.
Trump’s electoral support among young men suggests marketers need to reconsider engagement strategies—focusing on authentic and relatable portrayals rather than stereotypes.
Kantar's research highlights that many young men feel misrepresented in advertisements, sparking a need for brands to reassess their marketing strategies to connect more deeply with this demographic.
The gap between marketers' perceptions and young men's desires emphasizes the importance of aligning advertising with the evolving social representation of masculinity.
#young-men #marketing-strategies #election-insights #consumer-behavior #representation-in-advertising
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