"Creators deserve better. They deserve more," explains Saad Aslam, co-founder of GCA. His insight sheds light on the disparity in support between high-profile celebrities and everyday creators.
"I think because a lot of it was super quick, I didn't know how to manage it all. I think it was very overwhelming," Deeb expressed regarding her rapid growth and the challenges that accompanied it.
"Leana is a business," states Aslam. He emphasizes the need for order, organization, and infrastructure to ensure her success as a growing content creator.
"We say no very frequently. We aren't jumping to every deal. We aren't focused on quick wins or quick monetization methods," Aslam addresses the importance of a long-term perspective in creator management.
#creator-economy #influencer-management #business-infrastructure #social-media-growth #content-creation
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