I've lost count of the number of times I've read about the imminent death of the thing we call 'brand'.Every time (with apologies to Mark Twain), those reports have been greatly exaggerated.From the very beginning of the information age, when the digital prophets proclaimed that a Minority Report world of minutely targeted advertising was just around the corner, to the much-heralded advent of the metaverse today, the power of the brand has stayed strong.
#people #years #relationship #communities #potentially #advertising #experiences #storytelling #participant #commodities
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