The Body Shop brand can be revived but it can't coast on goodwill forever
Briefly

from The Drum11 months ago
But brands that refuse to evolve with the times will inevitably gather dust and die.
The Drumhttps://www.thedrum.com/opinion/2024/02/13/the-body-shop-brand-can-be-revived-it-cant-coast-goodwill-forever
Today, The Body Shop looks more like a trustworthy 'green' bank than a charismatic beauty brand.
The Drumhttps://www.thedrum.com/opinion/2024/02/13/the-body-shop-brand-can-be-revived-it-cant-coast-goodwill-forever
Read at The Drum
#the-body-shop #branding #cultural-relevance #stagnation #corporate-and-social-responsibility
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