2024 witnessed a significant shift in the marketing landscape as companies like Starbucks and The Knot Worldwide appointed former CMOs to CEO positions, indicating a trend where marketing leaders are taking on broader executive roles.
Long-standing executives in notable companies like Dove and MLB exited their roles, creating opportunities for new leadership in marketing. Meanwhile, OpenAI and Thorne's appointments of their first CMOs signifies a pivotal change in their marketing strategies and structures.
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