For many, and particularly younger shoppers, it saw the lines blur between social media and e-commerce. The trend of #TikTokMadeMeBuyIt emerged, showcasing the impact of social media recommendations on shopping habits.
TikTok, with its advanced algorithm and integrated shopping features, has emerged as a significant player in social shopping, contributing to the growing market estimated to exceed a trillion dollars by 2028.
While Facebook remains a major player in social shopping with Facebook Marketplace, TikTok leads in user conversion rates, indicating its influence on driving actual purchases among its users.
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