Having a court of buyers deciding which B2B products to add to a tech stack can give you more leverage to sell to different perspectives, but let's be real, it can also 10x more challenging.
Embrace the diversity of your new buying group. Recognize the collaborative nature of decision-making to identify all possible selling opportunities and engage all stakeholders effectively.
Address the distinct needs of each role to create a marketing strategy that resonates with every committee member, fostering group alignment throughout the decision-making journey.
#b2b-buying-committees #marketing-strategies #sales-techniques #decision-making-dynamics #stakeholder-engagement
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