Understanding who you're talking to is the cornerstone of compelling copy. Imagine having a conversation with your ideal customer. Tailor your message to resonate with them, and you're halfway to success.
It's not about the high-tech specs of a smartphone but how it makes someone's life easier or more enjoyable. Highlight the benefits that speak directly to the reader's needs and desires.
Crafting promotional copy that sticks with your audience doesn't require a thesaurus or a PhD in English. Get straight to the point, use everyday language, be specific, use active voice, and break it down to make your message heard.
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