The affiliate link scandal isn't Honey's fault, it's a symptom of a broken internet

Critics allege that Honey, a web extension that automatically finds and applies relevant discount codes when a consumer visits a brand's website, is committing an affiliate marketing scam.

I'd suggest that Honey and PayPal are not the root cause of this issue; the real problem is the flawed logic - endemic across the online space - of only judging publishers by the last click when so much value comes along the chain in a multi-touchpoint world.

Creators are furious, filing a class action lawsuit and calling this 'the biggest influencer scam of all time'.

Solely looking at clicks to convert, we map 30% more sales than measured on the last click, and when we look at opens and clicks, this increases the average ROI from £6 to £18.

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