The advertiser's guide to campaign optimization | Tactics and insights for improving digital performance through data
Briefly

from Digiday8 months ago
"Digital marketers... can implement changes to make campaigns more successful." - John Goodpasture, VP of Digital Agency and Platform Sales at Wiland.
Digidayhttps://digiday.com/sponsored/the-advertisers-guide-to-campaign-optimization/
"It's challenging to find the time to fine-tune audiences and reach the right people... marketers can implement changes to make campaigns more successful." - John Goodpasture, VP of Digital Agency and Platform Sales at Wiland.
Digidayhttps://digiday.com/sponsored/the-advertisers-guide-to-campaign-optimization/
"For agencies, transparency among stakeholders is essential for compiling actionable insights from past campaigns." - Tactics + Insights Guide sponsored by Wiland.
Digidayhttps://digiday.com/sponsored/the-advertisers-guide-to-campaign-optimization/
Read at Digiday
#data-optimization #audience-selection #campaign-performance #future-campaigns #transparency
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