The 880-year-old B&B embracing Gen Z marketing
Briefly

"When you ask your gen z daughter to write the marketing script," Fyfield Manor's TikTok video went viral, achieving 9.4m views thanks to its humorous take on advertising.
"I'm open to anything," said Christine, the owner of the B&B, acknowledging the need for change, as she typically attracts an older generation.
Frannie described her inspiration, citing fun TikTok accounts featuring older generations to appeal to younger audiences for the long-standing B&B.
Christine expressed disbelief at the video's impact, stating, "I can't believe that so many people would like it," highlighting the generational gap in marketing.
Read at www.bbc.com
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