Over the past three years, search has undergone more upheaval than in the previous two decades combined. Traditional SEO tactics are struggling to keep pace, making it essential to embrace a modern approach.
You are your work,' and that may not be more true than in modern content SEO, where LLMs make content generation cheap. Google needs an anchor to determine whether a piece of content is trustworthy and valuable. The entity that is you is that anchor. Your work defines how heavy it is.
To thrive in a world dominated by AI search and assistive engines, you'll need to optimize for three core technologies: conversational search, generative AI, and their integration into a growing array of products.
Google now looks at more than just content. It also checks the trustworthiness of the people and companies behind it. This is done using E-E-A-T principles.
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