The 2024 election is a masterclass in marketing, leveraging data-driven targeting and real-time strategy adjustments to engage voters more effectively than ever before.
Kamala Harris' campaign embraces a steady stream of digital content on TikTok, blurring the line between political ads and cultural commentary, aimed at keeping engagement high.
Despite the innovative strategies, some campaigns risk losing authenticity, which younger voters prioritize, while others leverage influencer connections to resonate more clearly with their audiences.
Political campaigns now face the challenge of maintaining relevance in a 24/7 digital world, similar to brands, while striving for sustained engagement and authenticity.
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