The Texas Tribune later found out that those influencers, some with a million followers, had been paid by Influenceable LLC, a marketing company, to support Paxton and skew public opinion.
The rule would require people to disclose when they've been paid to post political advocacy on behalf of a candidate or officeholder.
The Texas rule would not limit political speech; it just closes a loophole.
The Federal Trade Commission already has detailed rules requiring influencers to make their audiences aware of endorsement deals when promoting products to avoid misleading consumers.
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