Tech for Campaigns leverages digital advertising honed through corporate strategies to sign up Democratic-leaning voters in crucial states like Arizona, Michigan, and Pennsylvania.
Founder Jessica Alter stresses the importance of targeting unregistered voters, emphasizing that voter turnout is pivotal to close races in statehouse chambers.
"In a state that's as close as Wisconsin, sporadic voters are the whole game," notes Josh Henderson, signaling the strategic significance of reaching out to specific voter categories.
The organization focuses on cost-effective methods, highlighting that registering a new voter is typically more economical than trying to sway existing voters through other means.
#tech-for-campaigns #digital-advertising #democratic-leaning-voters #statehouse-elections #voter-registration
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