Teads' Research Finds Over One in Five UK Households Have Cancelled Streaming Subscriptions Due to Price Concerns - ExchangeWire.com
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from Exchangewire10 months ago
Marketers lag in understanding CTV's benefits, with many not including it in strategies. Educating about CTV's potential and role in an omnichannel approach is crucial.
Exchangewirehttps://www.exchangewire.com/blog/2024/05/24/teads-research-finds-over-one-in-five-uk-households-have-cancelled-streaming-subscriptions-due-to-price-concerns/
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#streaming-subscriptions #ctv-advertising #cost-concerns #marketing-strategies #uk-consumers
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