To build out its third-party marketplace, Target is partnering with Shopify to onboard a selection of its popular merchants and products onto Target Plus and into its physical stores...The company's in-house team chooses participating brands for the marketplace with an eye to complementing its current assortment.
Target's Chief Digital and Product Officer mentioned that the marketplace prioritizes high-quality, properly-sourced products over moving products quickly...This expansion allows shoppers to access more products without Target needing to store them all.
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