Taptap Launches CTV Solution Powered by Location Intelligence
Briefly

CTV offering by Taptap uses georeferenced data for area-based marketing, simplifying audience targeting while improving engagement and ROI in a fragmented CTV landscape.
Partnership with Mastercard Data and Insights provides access to aggregated purchase data aligning with on and offline datasets to enhance consumer insights and improve planning and activation strategies.
Read at Exchangewire
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