Taco Bell's New Secret Sauce; YouTube Is Ditching The Services Biz | AdExchanger
Briefly

Yum Brands utilizes first-party data to enhance customer profiles, target effectively, increase order sizes, and foster repeat business.
Google emphasizes financial rigor, cutting back on non-programmer roles, and shifting focus towards software, APIs, and digital sales data.
For YouTube, focus has shifted from services to software and APIs, reducing customer service and agency support roles.
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