T-Mobile's Acquisition of DOOH Provider Vistar Media Adds to Its Ad Platforms
Briefly

Combining T-Mobile's customer-centric approach and its expertise as one of the nation's most scaled marketers with Vistar's leading OOH technology means advertisers can easily place their ads where they know their audience will be, improving every step of the customer journey.
T-Mobile's belief in the future of OOH and its decision to acquire Vistar underscores the strength of this channel. Together, we have the opportunity to enhance our offerings for customers and partners globally and inspire brands to think bigger.
Read at Adweek
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