"T-Mobile is always envisioning new ways to deliver for consumers and we see a tremendous opportunity to provide more relevant and personalized advertising," said JP Colaco, senior vice president and chief T-Ads officer for T-Mobile.
"For 13 years, Vistar has pioneered using technology and data to transform OOH into a strategic and measurable channel. T-Mobile's belief in the future of OOH - and their decision to acquire Vistar - underscores the strength of this channel," stated Vistar Media CEO Michael Provenzano.
Collection
[
|
...
]