Stop the scroll: boost native ad attention with these 4 data-backed creative strategies
Briefly

from The Drum8 months ago
Impressions and viewability do not guarantee attention in ads; hence, attention-based metrics are key in ad buys nowadays, with 95% of marketers prioritizing them.
The Drumhttps://www.thedrum.com/open-mic/stop-the-scroll-boost-native-ad-attention-with-these-4-data-backed-creative-strategies
Native ads on Taboola garner 25% more attention and evoke 23% higher emotional response than those on social and video platforms, highlighting the importance of platform choice in advertising.
The Drumhttps://www.thedrum.com/open-mic/stop-the-scroll-boost-native-ad-attention-with-these-4-data-backed-creative-strategies
Successful native ads blend in rather than stand out, aligning with the editorial environment, emphasizing the significance of adaptation and strategy for different advertising channels.
The Drumhttps://www.thedrum.com/open-mic/stop-the-scroll-boost-native-ad-attention-with-these-4-data-backed-creative-strategies
Ad elements should be chosen carefully based on consumer behavior trends and data insights, underpinning the necessity of deliberate decision-making in creating effective ads.
The Drumhttps://www.thedrum.com/open-mic/stop-the-scroll-boost-native-ad-attention-with-these-4-data-backed-creative-strategies
Read at The Drum
#advertising #creative-strategies #attention-optimization
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