Steve Pratt emphasizes the importance of content uniqueness in the saturated media landscape, stating that marketers must create awesome, different content to gain audience attention.
Elsie Escobar highlights that new podcasters increasingly incorporate video from the outset, as younger listeners engage via platforms like YouTube and TikTok, necessitating diversified content.
The cost of dull content is significant; it leads to tune-out and dismissal. Effective audio promos must capture attention, resonate with the audience, and generate FOMO.
Dan Misener points out that while traffic can be bought, building a genuine audience is a challenging and lengthy process that requires true engagement.
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