The landscape itself changes so quickly that it's even hard for people who work full time in the industry to keep up. From the emergence of new social media platforms to the numerous changes to each social media platform, change is one of the only constant aspects of digital marketing.
Even if a person has technical experience in social media marketing, it is still essential that they are good communicators, have time management skills, enjoy learning, etc. Simply having technical skills is not sufficient in effectively working with teammates, clients, and customers.
Students are often more up to date on the actual new and upcoming social media platforms than their professors, creating an interesting dynamic in the classroom.
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