Starbucks aims to promote human connection and joy through storytelling with the launch of Starbucks Studios, collaborating with Sugar23 to create premium entertainment.
The partnership with Sugar23, led by Oscar-winning producer Michael Sugar, signifies Starbucks' move to bridge brands with entertainment through storytelling, fostering community connections.
Starbucks Studios marks the company's extension into filmmaking amidst its diverse expansion efforts, reflecting a trend of various brands venturing into the entertainment industry.
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