StackAdapt & Adsquare Address the Digital-to-Physical Attribution Challenge with New In-Platform Footfall Solution
Briefly

The integration simplifies workflows while also ensuring advertisers can accurately measure ROI and enhance post-digital engagement.
Our solution empowers advertisers across international markets to understand post-digital engagement through precise visitation tracking.
Integrated reporting capabilities within the platform provide accurate data, enabling advertisers to measure ROI, gain deeper insights into customer behaviours, and optimise campaigns.
The solution offers extreme flexibility by allowing users to precisely draw around areas of interest on a map and track visitation.
Read at Exchangewire
[
|
]