Video has swiftly become integral to Spotify's global experience, offering new avenues for creators to connect with audiences. Spotify invested in expanding video offerings, particularly within podcasts, with over 170 million users engaging with video podcasts.
The democratization of access to video podcasting on Spotify has enabled creators worldwide to upload video content directly, enhancing engagement. Over 250,000 video podcast shows are now available, with top podcasts leveraging video for audience connections and growth.
Major shows like 'The Joe Rogan Experience' and 'Call Her Daddy' have seen significant success by adopting video podcasts on Spotify. Daily video podcast streams on the platform have grown by over 39% year-over-year, indicating the format's rising popularity.
Jordan Newman, Head of Content Partnerships at Spotify, emphasized the platform's commitment to enhancing user experience through video integration, focusing on evolving to provide a richer multimedia experience for users.
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