Spotify announced its first in-house creative agency Creative Lab to assist brands in creating custom marketing campaigns and will start testing generative AI ads.
The personalized approach of Creative Lab can cater to specific brand needs, offering customized video and audio ads, in-app digital experiences, and interactive ad formats like call-to-action cards.
Spotify's new AI tool 'Quick Audio' will allow advertisers to create scripts and voiceovers using generative AI, set to launch on Spotify Ads Managers.
Brands like Rockstar Energy Drink and Aperol are examples of clients set to work with Creative Lab, showcasing the potential for customized marketing campaigns within Spotify.
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