"Advertisers know that X now offers stronger brand safety, performance, and analytics capabilities than ever before, while seeing all-time-high levels of usage," an X spokesperson told Fast Company.
The Kantar report notes a lowly 4% of marketers think X ads provide brand safety, compared to 39% who said the same of Google.
Trust for X ads among marketers has dropped from 22% to 12% since 2022, indicating a significant decline in perception, especially post-Musk's ownership.
Interestingly, due to the decline of ads on X, consumers appear to be enjoying the experience more, with 'consumer ad preference' greatly increasing since 2022.
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