Researchers at Insider Intelligence estimate social commerce will become a $100 billion market by 2025, up from $67 billion this year.
If a consumer believes in the creator-driven content they are seeing across social, they are much more likely to trust the message and ultimately purchase the product. Some brands have seen as high as 50% conversion within shoppable media when using influencer creative.
The rise of mobile saw a focus on collapsing the purchase journey with tactics like clicking straight from ad to product. Social commerce simplifies this further by taking shoppers from feed to purchase in a matter of seconds.
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