Prepare to witness unruly passengers participating in in-flight yoga, turning their seat into an in-flight spa/nail salon, and even an elderly woman pressing the flight attendant call button as if it were a panic button on a sinking ship.
'Hungry Skies' aims to attract more consumers to Snickers, building on last year's 13% global growth, amidst a surge of 118 million Americans planning airfare and hotel stays.
For nearly 20 years, Snickers has been the satisfying solution for moments when hunger has us feeling out-of-sorts. 'Hungry Skies' captures relatable travel instances, reminding to grab a Snickers.
The multimedia campaign by BBDO New York aims to resonate with the increasing and absurdly relatable instances encountered during travel, keeping hungry travelers on track with Snickers.
[
add
]
[
|
|
...
]