"Broadly speaking, 'Simple Snapchat' is driving the greatest content engagement gains among more casual users, which is an important input to community growth and advertising inventory. We are seeing particularly positive impacts on Android devices, including increased time spent with content, increased story views, and more replies to friends' stories."
"While we believe growth in content engagement and demand for the new ad placements may build over time, many of the changes associated with Simple Snapchat occur immediately as Snapchatters transition to the new user experience, which presents the risk of near term disruption."
"In terms of revenue, Snap brought in $1.37 billion in Q3, a 15% increase year-over-year. Snap's also experimenting with new ad formats, including 'Sponsored Snaps', which will see ads inserted into user inboxes in the app for the first time."
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