Total time spent watching Spotlight videos on Snapchat increased by 125% year-over-year, showing the platform's growth influenced by TikTok. Snap may be poised to capitalize further if TikTok exits the US.
The Snap Stars program drove more engagement, with Stories from Snap Stars seeing a 55% increase in time spent, as over 1,500 Snap Stars were onboarded in Q1, leading to global growth in Story and Spotlight posts.
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