Snapchat Launches Brand Safety Verification With IAS
Briefly

from Social Media Today8 months ago
This partnership with IAS provides Snap advertisers with third-party brand safety validation, ensuring ad placement within the Snap app, a first-to-market solution for Snap.
Social Media Todayhttps://www.socialmediatoday.com/news/snapchat-brand-safety-verification-ias/719178/
Experts raise concerns that platforms like Meta and YouTube may control the data access, potentially influencing third-party verification results of companies like DoubleVerify and IAS.
Social Media Todayhttps://www.socialmediatoday.com/news/snapchat-brand-safety-verification-ias/719178/
Read at Social Media Today
#snapchat #brand-safety #third-party-verification #partnership #tech-platforms
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