Snapchat Launches Brand Safety Verification with IAS
Briefly

from Social Media Today8 months ago
This partnership is our first-to-market approach to providing Snap advertisers with third-party verification of Snap's brand safety foundation.
Social Media Todayhttps://www.socialmediatoday.com/news/snapchat-launches-brand-safety-verification-with-ias/719178/
Verifiers don't have direct access to walled gardens like Meta and YouTube, possibly allowing tech platforms to manipulate data for verification.
Social Media Todayhttps://www.socialmediatoday.com/news/snapchat-launches-brand-safety-verification-with-ias/719178/
Read at Social Media Today
#snapchat #brand-safety #third-party-verification #tech-platforms
[
|
]