To help brands further understand the value of advertising on Snapchat, the social media company tapped industry-leading data and measurement provider Samba TV to provide outcome measurement to Snap advertisers in the entertainment vertical.
As a result of the partnership, media and entertainment brands advertising on Snapchat can measure conversion outcomes using Samba TV's currency-grade VTR solution to gain a clear understanding of how their campaigns drive new viewers to linear and streaming programs, and measure lift across their media strategies. Snapchat advertisers can also utilize Samba TV's data to make more holistic and data-driven decisions to optimize their spending on the social media platform.
[
add
]
[
|
|
...
]