Snapchat leads creator-driven shopping, with 85.6% of social shoppers influenced to purchase by creator content, highlighting brand opportunities on the platform.
Young consumers dominate creator-driven purchases, with 82% of Gen Z shoppers influenced by content, compared to only 18.8% of baby boomers.
Facebook exhibits the lowest creator-driven shopping rates, primarily due to its older demographic and focus on marketplace transactions, which skews results.
Gen X shoppers also show significant engagement with creator content for purchases, with 40.8% influenced, indicating a wider consumer appeal across age groups.
[
Collection
]
[
|
...
]